Water Tower Realty

BRANDING | WEB DESIGN | ART DIRECTION

Project Context

Water Tower Realty currently presents as a family operated real estate company that offers quality residential and commercial properties for rent. While the brand stands out in regards to its positive community relations and reputation, its outdated design fails to be distinguishable from the competition.

Project Objective

As a brand with an established reputation of outstanding service, Water Tower Realty will capitalize on its ability to make people feel like family and find a place for them to call home. The new brand identity will uphold these core values, but deliver them in a more modern and elevated design.

Logo design

Concept Sketches

Logo Explorations

Selected Direction

Logo Variations

Print Application

Digital Application

Promotional Application

DOORS TO CITIES

ABOUT

These graphic elements are meant to represent the front doors to famous historical landmarks or buildings in the different cities Water Tower Realty is located in.

USAGE

These doors are designed to be used on on various web, mobile, and out-of-home brand activations when referencing a specific city.